The dynamic between you and your and franchisor will play a large role in your success as a franchisee. A contentious relationship with your franchisor will distract from your day-to-day operations, contribute to communication issues and create barriers for expansion. Conversely, a positive relationship between brand and businessman enhances your ability run a successful store.
Respect the rules
The simplest way to maintain a good relationship with your franchisor is by meeting your major responsibilities as a franchisee, says the International Franchise Association. In short, minimum expectations set by franchisors are that a store turns a sustainable profit and maintains brand identity.
One of the main advantages of working with a popular franchise is access to numerous resources for running the business. Sticking to the playbook provided by the franchisor kills two business birds with one stone. Franchisees that do so put their stores in the best position to succeed and earn a franchisors' trust.
Contribute new ideas
Franchisees have the liberty to experiment with elements of the franchisor's model after building a steady customer base. You can build a stronger relationship with your franchisor by communicating ideas and strategies that helped to improve sales. Franchisors regularly utilize franchisee locations to test out new promotions and products prior to establishing national campaigns. You and your store can stand out by trailblazing new strategies for the brand.
Visit your franchisor HQ
A franchisor's executive team will ultimately decide on your future with the brand, so making face time with these individuals could be a boon for your business. Scheduling meetings with your franchisor can earn you insight into the company's next direction in term of marketing and product roll out, says Entrepreneur. Franchise owners who stay ahead of the curve through relationships with franchisor leadership put themselves in the best position to succeed. A close relationship with franchise executives may also help owners to negotiate terms for a second or third store.
Admit your mistakes
The International Franchise Association strongly advises franchisees to be as upfront as possible with franchisors about mistakes or loss of revenue. An open, humble conversation can do wonders to resolve tension between a franchisor and business owner. Coming forward to brand executives with mistakes also assures franchisor executives recognize the business owner's commitment to the brand.